by Christine Bernardo August 02, 2019
Selling your home is big business. With median house prices in Geelong creeping up above the half a mil mark, it’s no longer enough to just give it a quick clean, pick an agent and pop it on the market in it’s ‘lived in state’ – well not if you want to achieve top dollar anyway. And let’s be honest, we all want top dollar when we sell.
Like all things in life, you only get out what you put in! Selling your home means putting in some hard work and making a small investment in staging that can pay off for you greatly.
Statistically, staged properties sell 30 – 50% faster, and for 7 – 17% more than un-staged properties*
So what do we mean by ‘Home Staging’?
Drawing on principles of Interior Design, Home Staging is about presenting your home to appeal to your widest possible target market - it’s not about you anymore, it’s about your buyer. It’s the end to end process of preparing and presenting your home to maximise the appeal for your target buyers. It includes decluttering, depersonalising, cleaning, maintenance, upgrades and of course, styling.
To help our clients with this process, we’ve come up with our “10 steps to sell your home FASTER and for MORE money” home staging guide. You can download it for free HERE.
The last and final step is the most important (and the most fun), and what we at Welcome Home Staging specialise in:
Styling your home for sale is about maximising your properties best features and minimising the not so good. Regardless of whether your home is high priced or low priced, large or small, occupied or vacant; furniture placement, scale and proportion, colour palette and lighting are all crucial elements in achieving this for every property – particularly in your real estate photos which are your first chance to grab the buyers attention.
The use of beautiful furniture and accessories like you find at Dress Your Space, help evoke the emotional reactions you need from buyers. The perfect sofa, rug and coffee table combination can create the memorable moment that allows a buyer to imagine themselves living in your home - and nowhere else – because you’ve sold them the dream, not just the bricks and mortar. And when you get ‘emotional’ offers because a buyer has fallen in love with your home, you get the top dollar you were aiming for.
So when you look at what Home Staging actually is, you can see why it applies to EVERY home being sold.
See below some of our before and after work, where we’ve applied our 10 steps.
If you’re selling your home in the Geelong region and would like help to achieve the best price, then contact Welcome Home Staging. They offer pre sale consultations, project management services, and / or furniture and accessories hire and styling solutions for both occupied and vacant properties.
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by Christine Bernardo August 07, 2023
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Christine Bernardo
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